Since I started VintageAmanda, I’ve often been asked how I feel about sharing my life online.
I’m never sure how to answer that question, because I don’t see it that way.
My blog is not about me – it’s about my readers.
Sure, I’m writing about my own experiences, successes and failures … but with the purpose of solving my readers’ problems. I’m the vehicle and the stories, but my readers are the reason.
My blog is not about me. It’s about my readers. And yours should be too.
No one wants to read about your daily meal plans (except maybe your Mom) — unless you’re sharing them as an example of your readers can improve their own nutrition.
No one wants to hear your new meditation technique — unless you can teach your readers how to do it, and show the benefit it has in their lives.
If you’re starting a personal blog, then write about yourself.
But if you want your blog to generate business, write for your readers.
I’ve created a small checklist I go through when creating a blog post:
- Does this post solve a common problem for my readers?
- Does this post address a fear that my readers have?
- Does this post help my readers achieve one of their goals?
- Does this post discuss a topic that my readers are passionate about?
- Does this post provide information that my readers might need before they buy one of my products or services?
Most of your blog posts should answer one of those questions.
Sure, you can throw in the occasional “get to know you” post, to show off your personality. But if you want to attract an audience of raving fans, you need to write what your audience wants. And if you can do that while injecting a bit of your personality into the post – you’ll be amazed by the results!
How do you decide what to write about on your blog? Let us know in the comments.