When you’re just starting your wellness business, a website might be the last thing you want to think about.
You know you need one, but you don’t want to spend hours in front of your computer creating it.
So you take the easy way out. You just use the cookie-cutter website provided by your school. Or you sign up for an online blogging service. Et voila. You’re online!
Using a cookie-cutter website is fine for most wellness professionals. But if you’re serious about building your business online, you absolutely must have a self-hosted website.
First, don’t stress out. If you’re just getting started and want to use the cookie-cutter website, it’s OK. Just put it in your plans to migrate to a self-hosted website.
Let me tell you why. But first…
What is a self-hosted website?
Your website is made up of three parts:
- Domain/URL – this is the www address that people use to find your website
- Webpages – these are the actual pages of your website which customers view
- Hosting – this is where your webpages live.
The webpages live on a server that is “hosted” somewhere (in a big data center somewhere). When someone types your URL into a web browser, your web pages are requested from your hosting provider and presented to the viewer.
So, a self-hosted website just means that you get control over all 3 of these pieces. You control the website files that are presented, you choose the domain/URL, and you choose who is hosting your website.
Why are self-hosted websites better?
Control and customization.
With a self-hosted website you control the look and feel. You control the colors, the layout, the overall impression that your website gives to future clients.
Your website is your brand. And when you’re doing business online, your website is your first impression.
It’s important to be different from your competition online – and be extremely specific about your ideal customer. Using a cookie-cutter site makes you seem like everyone else, rather than highlighting your unique solutions to your customers’ problems!
Self-hosted websites also let you be responsive to your audience. Launch a new product, create a specialized page or update the text when you want, how you want.
Do I have to be technical to update my website?
No – if you use the tools that I recommend, specifically WordPress as your web platform, you can update your website through a simple admin webpage.
Do you have a self-hosted website? If not, what has stopped you from creating one? Let us know in the comments!