This article is a guest post by Melanie Deardorff
Every now and then I like to share the social media marketing news (blog posts, videos, media coverage of the health and wellness industry, etc.) that caught my attention and how what I discovered they could benefit you as a fellow health coach or wellness pro. Here’s the latest share:
- How Even Time-Challenged Small- and Medium-sized Businesses Can Upkeep Social Channels (Marketing Land) – Do you spend more than two hours a month on social media? If you’re like me, you spend way more time than that. But how about two hours totally devoted to growing your business via social media marketing? This “Social Media 101” article offers practical advice on how to get the most from time spent online and includes ideas for sharing content we might not normally think about unless we’re thinking strategically. When is the last time we thought about sharing …
- a new service offering (a product or service we recently added)
- new partnerships (perhaps join forces with another wellness pro on a special, new program)
- charity events (something we’re doing in the community that we can share; I recently joined the marketing advisory board for this great organization, Polycystic Kidney Disease Foundation)
- awards and recognition (perhaps a new certification we’re happy about)
- How Do You Balance Your Personal and Professional Social Media Presence? (Ann Handley) – I had the good fortune of meeting author, marketing pro and all-around cool gal, Ann Handley, when she came to Kansas City to speak at a conference. I got to know Ann before the conference, corresponding via email to coordinate her KC trip, and was able to enjoy some KC barbeque with her. Ann’s post reminds us that we need to keep it real on social media. She says, “People do business with people – not faceless, soulless edifices. Don’t you want your prospects and customers online to have an opportunity to get to know you, just as your friends, colleagues and contacts in real life do?” I like Ann’s outline for balancing her persona online and think it’s a great roadmap to follow. (Her “personalized by not personal” advice about the dangers of oversharing – the “irritating rash in a sensitive spot” – made me chuckle.) And Ann’s words of caution about the perils of too much automation for social media marketing are spot on. As she says, “In social media (and in life, I suppose), true engagement trumps technology.”
- How To Create Great Images for Blog Posts & Content (Marketing Land – I’m giving a double shout-out this week to this blog) – This fab infographic is packed full of great info, including: an explanation of the different image types (Creative Commons, Royalty Free and Public Domain); a simple tutorial for how to create your own images; and tips for how to source images. It answers many of questions I’ve been asked over in the Social Media for Health Coaches Facebook group about images. It’s a keeper, I think!
Eat24 versus Facebook: You get what you (don’t) pay for (Marketing Pilgrim) – Many of the health coaches and wellness pros I talk with are super fed up with Facebook, but they don’t want to abandon their business pages. They’re frustrated about what to do now and a few I know are trying Facebook ads, with some success. What I like about this post is that it, like many others I’ve read in the last few weeks, is that it reminds us Facebook has a right to be doing what its doing – and that its recent changes are intended to benefit users like you and me who don’t want to be bombarded with companies’ messages. The problem is, we became fans and liked those pages because we wanted to see the companies’ info. And now we can’t unless we travel over to their page to check out recent posts. So … what’s the take-away for us? We need to focus more time on building our own channels – our blogs, websites, videos, webcasts, email lists, etc. – so we have control vs. waiting for the next social media channel, like Pinterest or Instagram, to change things up and frustrate us to no end. I’m working hard to build my channels, in addition to spending time on my social media marketing. How about you?
Melanie Deardorff is a veteran marketer whose focus has been digital and social media marketing since 2009. Based in the U.S. Midwest but transitioning to more of a digital nomad (work from wherever) lifestyle, Melanie partners with companies of all sizes and industries, including nonprofits. A special passion of hers is helping small companies, including health and wellness-focused businesses, stand out and be authentic online.