It seems like everyone has a blog these days.
But as an experienced blogger, let me tell you – blogs are easy to start – but the challenge is maintaining them.
Blogging is like a marathon. You’re in it for the long haul. It’s not just enough to create a blog – you have to nurture it, grow it and feed it with regular content. When growing your business, an out of date blog is worse than no blog.
Have you ever been to a website that was completely outdated? Maybe the last updated date was 6 months ago. Maybe the design looks like something from 1999. How does it make you feel about the business? It makes me feel like the owner has abandoned the business, or is only doing it half-heartedly. Not a great first impression!
So, before you start a blog, please please please as yourself this question?
Why am I starting a blog? What do I hope to get out of it?
If your answer is “because everyone says I should”, then please, don’t start a blog.
If your answer is “to get clients” then this is a step in the right direction, but keep going.
Define your reason why
You should define specifically why you’re starting your blog, and what you want to achieve – in terms of measurable results.
- For example, I want to find 5 new clients a month through my website.
- Or, I want to sell products through my website to supplement my services income.
- Or, I want to create a mailing list of 1,000 raving fans.
- Next ask yourself: what portion of my business do I want to get from this website?
Maybe you want to work 100% online, or maybe it’s a supplemental revenue stream. Either answer is OK – but your answer to this question will dictate how much of your marketing efforts you should put into online work.
Finally ask: How much time can I devote to online business building?
Consistency and focus are key to building a successful wellness practice online. So start as you mean to go on. If you only have time to update your blog once per week, that’s fine. If it’s twice per day, great! If you can sustain that pace.
The worst thing you can do is be inconsistent. Your readers will get used to your posts and expect them. If you post 5 times one day, and then nothing for 2 weeks, your readers get confused.
Plus, it looks really unprofessional.
And if you’re building your business online you want to show your customers that you’re professional, consistent and reliable.
The answers to these three simple questions will provide a framework for your blog. You’ll use these answers to setup your online business systems and grow your thriving wellness business online!