This article is a guest post by Melanie Deardorff
Want your blog post or Pinterest pin to stand out? Try using a list format or listicle the next time you create a social media share. (Wikipedia describes a listicle as a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article.)
For health coaches and wellness pros who often need to share bite-sized chunks of info and don’t want to get sucked into a long content-creation project, lists are the perfect, concise format. So in true list-loving fashion, here are my 10 reasons to use lists in your social media marketing:
For your fans, followers and readers, lists and listicles are …
- Quick and easy to scan or read and memorable, too.
- Often instructional, which works well for most any audience.
- Effective and eye-catching when creatively designed and shared online.
- Good at keeping readers’ attention throughout the list for FOMO (fear of missing out).
- A familiar format that people often find helpful and relate to.
For you, lists and listicles are ..
- Easier to pull together, for example in a blog post, because they constrain you to a set number of points to cover.
- Perfect for a Pinterest board, where you can showcase your list and pin related images and articles to the board.
- Great for repurposing later, because you can do separate blog posts or Facebook shares – expanding on each tip.
- Easily converted into a compelling, colorful infographic to post online. (I like the free Piktochart tool for infographics.)
- Something you can almost think of in your sleep, because we’re wired to number ideas and thoughts.
And here are 10 list ideas to inspire, use as-is or tweak for your social posts and shares …
- “Dirty dozen” and “clean 15” fresh produce list
- 30 days’ worth of healthy eating tips
- Five ways to improve your health starting today
- 20 must-haves for your clean-eating shopping list
- Six satisfying smoothie creations
- A seven-step system for reducing headaches
- Three easy moves to strengthen your core
- Eight reasons you need a health coach
- A 21-day action plan to stop smoking
- 13 reasons why you should take a daily walk
Are you feeling the love for lists and listicles not?
Melanie Deardorff is a veteran marketer whose focus has been digital and social media marketing since 2009. Based in the U.S. Midwest but transitioning to more of a digital nomad (work from wherever) lifestyle, Melanie partners with companies of all sizes and industries, including nonprofits. A special passion of hers is helping small companies, including health and wellness-focused businesses, stand out and be authentic online.