Should you worry about SEO for your health coaching website? Do you even know what SEO is? In this week’s Wellpreneur Q&A, we get a question from health coach Lyndy, asking about how to improve the SEO on her site…
“I was thinking of you last week and was going to get in touch about SEO. I’m still using the IIN website and put some key words into google to build it up in searches but it hasn’t seemed to have made a difference. Is there anything else I can do without going through a company that does SEO? Any advice you could share on that would be great. Thank you! “-Lyndy
SEO stands for Search Engine Optimization. If you’ve done any research about how to get more visitors to your website, I’m sure you’ve heard of SEO and wondered if you should spend more time on it.
In my opinion, the answer for most health coaches is NO.
The Goal of SEO is to get more visitors to your website
The idea of SEO is that by optimizing your website for a search engine (like Google), it will be easier for potential clients to find you. SEO works by defining ‘keywords’ that you want to rank for in Google. You put these keywords in your website, so that Google knows your site is about those topics. You might want to target the keyword “health coach”, so that whenever anyone searches for “health coach” on Google, your webpage appears.
But just think about it for a minute:
Every single health coach wants their website to appear when someone searches for “health coach”.Trying to rank high on the first page of Google for the term ‘health coach’ is going to be really hard. And more importantly, do your potential clients even know that they need a health coach? Or are they searching for something else? (“How to have more energy”, “foods to lose weight” etc.)
SEO is not (usually) a quick fix
The other thing about SEO is that Google is getting smarter. Several years ago, you could just include keywords throughout your site, and you would appear in Google searches. But today, Google is trying to find real, authentic websites which provide high-quality information about the search terms.
This means that you can’t simply include SEO keywords in your site. You’ll have much better luck being yourself, and actually writing great content (blog posts, articles, recipes etc.) about your key topics … and organically over time, you will start appearing in Google search results for these terms.
Forget SEO, here’s what I recommend instead.
What’s your goal for SEO? I’m guessing it’s to get more visitors to your website.
If so, let’s forget SEO for now. Instead, the absolute fastest and best way to get targeted visitors to your website, is to write guest blog posts and articles for other websites!
Let me say that again:
If you want more visitors to your website – you need to go where your ideal clients already is. What websites and blogs do they read? Then, offer to write an article or guest blog post for that site … with a link back to your own, of course!
Yes, it takes a bit of time to write an article – but the amount and quality of traffic you will get, will be so much better than hoping for people to click on your site through Google!
Three tips to get more visitors to your website
- Know your ideal client. Think about your ideal client – what does she read on a regular basis? What other websites or blogs does she visit? Are there other service providers who might already have your ideal client as a client (a personal trainer, or massage therapist or chiropractor? Do they have a website or newsletter?). Identify 5-10 different sources that your ideal client is already reading.
- Pitch yourself. Start to contact these sources and offer to write an article for their website, blog or newsletter. Find some great tips on Problogger for how to write a guest post. When they accept your offer, give it your best effort and make sure to submit it on time.
- Promote your article! Have an article or guest post run – great!! Now do a little promotion of it. Share it on your health coaching Facebook page and personal Facebook profile. Include a link to it in your next email newsletter. And remember to mention it in future pitch letters, to show that you have a history of writing successful posts. Enjoy the boost in visitors!
Have you had success using SEO on your website, or do you use another strategy to find new readers? Share your favorite tips and experiences in the comments!