You’re a new health coach! You’ve finished your training and want to start seeing clients. But what to call your new health coaching business?
Deciding what to name your health coaching business is a huge sticking point for many new health coaches. Yes, your business is so much more than just a name. But not knowing how to introduce yourself (or what to write on your business cards or website) prevents many new health coaches from ever launching their business.
Since starting Wellpreneur over 4 years ago, I’ve worked with hundreds of health coaches, and have seen what kind of business names help, or limit, your new health coaching business. I’ll share my own tips, as well as the advice and experience of 13 health coaches here!
There are Only 2 Types of Names for your Health Coaching Business
Let’s start by simplifying. There are only two types of names for your health coaching business:
- A Business Name
- A Personal Brand
For example, a business name is like “Wellpreneur”, the name of my business and this website. That’s different than my personal brand site, AmandaCook.me which uses my name as the business name.
Some health coaches create a business name, and others use their personal brand to provide health coaching. Both options work really well! The best name for your business really depends on your plans and goals. Let’s look at the differences between the two approaches.
Creating a Business Name for your Health Coaching Business
You might want to create a business name (something separate from your personal name) for your health coaching business. This is often the best approach if you want to create a company where you work with other coaches or practitioners. It’s also a good idea to think ahead. Will you want to sell your business someday? If so, it’ll probably be easier to sell your wellness business if there is a business name that is separate from your personal name (so someone else can take over the business from you.)
Here are some examples of health coaches who created a business name:
- “I wanted something that sounded positive and encouraging and felt empowering to potential clients.” – Lisa Boehm, Strive 365
- “I looked at my niches and tried to bring them together in a simple way. Part of what I do as a Health Coach includes teaching others how to grow mineral rich, beyond organic foods without using chemicals. I also teach how to rebuild the gut microbiome to provide an environment where the microbes that feed and protect us will not just survive, but thrive. Cultivating Health, LLC just seemed to fit.” – Tara Gesling, Cultivating Health
- “I was looking for a powerful name that conveyed the mission I am in. Project Wellness just came to me and I loved it. Later I realized that using my own name was super valuable but since I’m not looking to rebrand for the time being I decided to just use my name under the business name and highlight it a bit more.” Graciela Dixon, Project Wellness
- “The name has evolved. I was keen to create a brand that told a story and could expand as the value props grew. It took me a while, but in the end I chose Raw Energy, which is now working quite well. The choice came from a process of brainstorming, researching and seeing what domain names were available – which was an important factor.” Lawrence Mitchell, Raw Energy
Use a Personal Brand for your Health Coaching Business
For most new health coaches, I recommend using a personal brand (your own name) to start health coaching. The main benefit is flexibility. I’ve seen over and over again how health coaching businesses evolve. You might think you want to focus on weight loss clients, but then after 2 years realize that you are ready to move onto working with new mothers. If you’ve named your business using the word weight loss, then you need to rebrand when you want to shift your market. However, if you use your own name as your business name, you can simply update the content on your website, without needing to rebrand.
Here are some health coaches who use their personal brand for their business:
- “I went back and forth but in the end decided on my name because I decided it gave me flexibility if I wanted to branch out or change my niche in the future.” – Lyndy Stanway Marsh, LyndyStanwayMarsh.com
- “I had a really catchy name in the beginning, but after working with my business coach, she taught me that clients were looking to hire me. To get to know me. Not some catchy name. So then and there, kristybreen.com was founded. I have never regretted it once.” – Kristy Breen, KristyBreen.com
Although depending on your specific name and your target market (for example, if your name is hard to pronounce or spell), it might be easier to use a business name:
“I’ve got a pretty fussy and difficult to pronounce first and last name so I decided to not use it for my company name, which would have been a lot easier. Coming up with Vitality & Food took a lot of brainstorming and checking with others. My advice is to use your actual name if you can, and if not, go with something simple and don’t waste too much time on it.” – Ania Nowicki, Vitality & Food
Other Considerations for Naming your Health coaching Business
Most of the health coaches we talked with agree that your business name should be memorable and represent your mission and niche.
“I wanted something that encompassed all I set out to do with clients. After writing down tons of possible names and thinking about how I want to serve others, I came up with Be Healthy, Happy & Whole.” – Claudia Petrilli, Claudia Petrilli Health Coaching
“The name for my corporate wellness business is Workplace Wellness with Kathryn Matthews. It’s simple, straightforward and gets right to the point of what I do.” – Kathryn Matthews, The Nourished Epicurean
“For about 2 months I wrote down any names I liked on a sheet of paper. Then I crossed off those that weren’t speaking to me. I narrowed them down to about 20 and then I started researching to see if the name was taken. I got it down to about 5 and let them sit. I started really working on what message I wanted to send. I want people to realize it is in them to make the health changes they need to look and feel better. Inner Savvy Wellness was born.” – Karen Grosz, Inner Savvy Wellness
“I did Google searches with different word combos and compared how they ranked and who else had similar sounding names.” – Maureen Carlomagno, Your Wellness Coach
Get a little help from your friends when naming your health coaching business
The process in choosing the right name for your health coaching business can be long and arduous. But you don’t have to go it alone.
“I went through a few names before I eventually settled on my current business name. I worked with a US-based brand strategist when I was 2 years into my business to really look through it and understand what I was doing, and wanted to say to people, and what the message was. We worked on it for several months, throwing ideas back and forth. It was a collaborative effort. She guided me down the right track to working it through to come up with the right business name.” – Jo Grobbelaar, This Great Life
“I found health coaches whom I respected and seemed to practice in the areas where I wanted to practice. I was inspired to create the name as a mash-up of my preferred coaches and feel of my practice.” – Joyce Biese, Interactive Nutrition Group
How did you choose your health coaching business name?
Behind every health coach business name is a unique story on how that name came to be. What’s your story? Did you settle on using your name? Did you seek advice from a brand strategist? Share with us your story behind your health coaching business name.