I loooove DIY (Do It Yourself). Cooking, crochet, crafting. Love it!
I even like to tinker around with my website myself (because I’m geeky like that.)
So when you’re thinking of starting an email newsletter, it can be tempting to try to do it yourself. After all, you have an email account, right? Why not just email all of your contacts with your weekly updates?
While DIY may seem like an easier solution for your email newsletter, it’s not. You’re just setting yourself up for huge headaches in the future. Don’t do it!
Let me explain…
4 reasons not to DIY your email newsletter
1. Professionalism. We talk all the time about building credibility and authority with your audience. Having a professional looking email newsletter is part of this overall approach. If you had a real company, would you quickly send an email newsletter from your personal email account? No way. So get into a business mindset, and start playing bigger than you are today.
2. Deliverability. If you send an email newsletter, you want to make sure it reaches your customers, right? Email newsletter services have systems in place to improve deliverability – so your mail gets into the inbox, and not in the spam filter. But if you start sending bulk emails from your personal account, some people might start flagging you as a spammer, and then no one will get your emails! Very inconvenient. This just isn’t a problem with email newsletter services.
3. Anti-spam laws and administrative headaches. No one likes spam. It has become such a huge problem that both the US and EU have passed anti-spam laws. The terms are a bit different – but the important things to know are that you should only send to people who want to be on your list, and you need to offer an easy way to unsubscribe. Email newsletter services do both of these. With a service, a person much confirm that they want to join your list, and on each email, there is a simple ‘unsubscribe me’ button.
4. It’s EASY. Although you have to learn how to use the email newsletter system, once you get over the initial learning curve, managing your list and creating newsletters is REALLY EASY. The service handles your list for you. It deals with subscriptions, confirming the opt-in, and unsubscribing people. Most services have pre-designed templates you can start from to make a professional looking email. You can also copy previous newsletters to have a consistent look and feel every month. And many services provide statistics about how many people read your mail, and which links were clicked. It would take you hours to manage all of this on your own!
What you should do instead.
Instead of DIY’ing your email list – use an email list provider.
These services are especially designed to manage your email list, increase deliverability, give you analytics (showing who opened/clicked each email) and easily allow people to unsubscribe if they no longer want to hear from you.
There are many email list providers – some popular ones include:
- …and many others!
If you’re just getting started, I recommend using Mailchimp, which has a free version up to 2,000 subscribers. You can grow into other services with more automation over time.
Starting an email list is one of my 6 essential steps to setting up your wellness business online! If you want to learn the other 5, signup below to get the free “6 Steps” guide: