When I was just starting my natural beauty business online, I never felt like I was doing enough.
Should I be on twitter or facebook? Should I be running webinars or writing eBooks? Should I raise my prices, or give away free taster sessions?
I always felt like there was one missing piece keeping me from building a successful online wellness business – and that I just had to keep looking until I found it!
In retrospect, I shouldn’t have felt so alone – and should have reached out to other wellpreneurs. The vast majority of us are feeling frustrated in the same areas.
It’s not about reinventing the wheel. It’s about taking what works, and customizing it for your own unique business.
I’m currently in the middle of an interviewing spree. I’m doing short 15 minute chats with YOU, members of the wellpreneur community, to understand where you’re feeling stuck and frustrated in your business today. And there are more similarities than you might imagine!
The same themes came up over and over in my interviews. So I thought I’d share the top 5 pitfalls for wellness entrepreneurs – you just might recognize yourself in this list!
Top 5 Pitfalls for Wellness Entrepreneurs
1. Being clear on WHO you work with and WHAT you offer
Yes we all know we’re supposed to choose a target market … but have you really done it? Do you own your target market? Or do you still secretly feel like you’re cutting yourself off from clients by niching down (hint: you’re not.)
And on a similar note – what problems do you solve in your business? Do you have clear, specific solutions to actual problems that your target clients has?
Being vague, fuzzy and non-committal in both of these areas keeps you from finishing your website, giving talks or webinars and enrolling clients.
2. Time, time, time
Surprisingly, I heard this both from people who still have a ‘day job’ as well as full time self-employed wellpreneurs. It turns out, it’s not so much about how much time you have – but how you use it. And Every. Single. Wellpreneur. I’ve spoken with had some version of the time crunch complaint. Either you only have a couple of hours each week and want to make the most of it – or you have an entire work week and find yourself super busy with an endless business to-do list but few results. Sound familiar?
3. Being yourself and not a copycat.
How can you express your true self online, without feeling scammy, icky or like a copycat of your favorite online guru? This is a huge issue for heart-centered, creative entrepreneurs, and a big cause for feeling stuck in blogging, newsletters and website copy – you just don’t know what your real ‘voice’ is and how to share it with the world!
4. The Big Picture of how it all fits together.
You told me that you’ve got tons of information and lists (and more lists!) of ideas to try in your business. But you don’t understand how it all fits together. How does blogging actually get you clients again? And do you really need to be on all of the social media platforms? You’re craving a plan that fits YOUR unique business that shows you exactly what you need to do on a weekly and monthly basis to start getting traction and see results!
5. Finding people who really get it.
Online entrepreneurship can be a lonely world … if you let it. Many of us rely on our friends, family and spouses to provide feedback and a sounding board for our business. The problem is that these people (although they love us and want us to be successful) probably 1) aren’t our target clients and 2) probably don’t have experience running an online business. That’s why it’s so important to connect with other wellpreneurs – both at your current level, and people a few steps ahead who have done it already. We can provide support, community and feedback – from people who have been there and really get it!
Which of the top 5 pitfalls resonated the most with you? And what is one action you can do to make progress on it this week? Let us know in the comments.