You’ve probably heard a lot about blogs. But do you know what a blog really is? How a blog is different from a website? And why a blog might be just the thing you need to find clients online?
The big picture: all blogs are websites. But not all websites are blogs.
The first concept to understand is that all blogs are websites. Blogs appear on the internet like any other website, and are found by a URL (the www address that you type in.) Blogs can be found on google just like normal websites.
The main difference between a blog and a website is all about the content.
In general, WEBSITES are more ‘static’. The content (information) on a website remains pretty much the same everytime you visit it.
BLOGS are dynamic, with fresh content appearing at regular intervals.
WEBSITES provide factual information about your business, products and services.
BLOGS share your expertise in a subject area. You might write a blog post twice per week sharing your top tips, step-by-step tutorials, your opinion on an issue or answers to common customer questions.
WEBSITES are organized into pages which present information in a logical manner.
BLOGS are a stream of posts, with the most recent post first. Blog posts are often tagged with categories to make it easier to find related posts – but the newest content usually appears first.
Why would I want a blog and a website?
Every online business needs a website. The website is the ‘hub’ of your brand. It’s where your customers can go to find out more about you. Your website includes information about your products and services, your contact information, and your unique selling points (why you’re different to your competitors.)
But if you’re serious about finding clients online, you might also want a blog.
The blog is where your clients get a feel for your personality and where you can answer common questions about your products and services. You can also educate your customers through your blog, so they’re ready to buy your products and services. Blogging also establishes you as an expert in your niche topic, and creates lots of relevant content, making it easier to be found online!
Two different sites, sounds like a lot of work.
The best way to have a blog and a website is to integrate them together.
As a simple example, your website could have a tab called “blog” which links to your latest posts. The benefit of this approach is that you have a centralized location for all of your content – and when clients find your blog, they’ll easily be able to read more about your products and services.