So you love health and wellness and you’ve also always wanted to be your own boss. Wouldn’t it be great to work in an industry that you love – everyday?
But just loving wellness isn’t a business.
There are many types of wellness business that suit different people. It really depends on your interests and skills, but also your desired lifestyle. For example, do you want to be location independent? If so, you’ll want to look for a business that lets you work online, so you don’t need to be in a physical location. Do you want to work with clients 1:1 or in groups, or not at all? Do you want to write books, or create courses, or teach classes? Do you want to create a physical product to sell? Knowing YOUR interests is the first step to choosing the best health and wellness business to start.
On The Wellpreneur Podcast I’ve interviewed over 100 wellness entrepreneurs about they’ve built successful businesses. These wellpreneurs range from health coaches to personal trainers to yoga teachers to authors to retreat planners to natural skincare brands. There are so many ways that you can create a job you love in the wellness industry. Here are 38 ideas to get you started, categorized by type of business.
Health and Wellness Business Ideas: Personal Services
Health and Wellness Coach (or Holistic Health Counselor)
A health coach helps their clients to make sustainable, healthy changes in their life, based on that client’s personal goals and lifestyle. Health Coaching is a really popular business, because it can easily be complementary to other modalities or products. For example, many wellpreneurs are yoga teachers and health coaches. Or personal trainers and health coaches. Or health coaches who also sell essential oils or other products which support a healthy lifestyle. Another benefit of health coaching is that it’s quite flexible. You can work in-person or online, 1:1 or in groups, or package up your programs into online courses or books. Plus, many wellpreneurs say that going through health coach training helps them and their families live a more healthy life too! You can try a sample class from health coach training here.
Corporate Wellness Coach / Trainer / Consultant
Corporate wellness is a booming niche market. This is an especially good option for aspiring wellpreneurs who are transitioning from a corporate day-job into entrepreneurship. Companies realize that improving the health of their employees is good for business (fewer sick days, lower stress, happier employees etc) – and they’re ready to invest in workshops, programs and coaching. You can train as a health coach to do corporate wellness, or get connected with an existing corporate wellness company.
If you’re a passionate yogi, who wants to teach others how to do yoga safely and regularly, you could consider training as a yoga teacher. Most yoga teachers work with students in person, via 1:1 or group classes. However, there is a growing trend of teaching yoga online. Here’s an interview about teaching yoga online.
Becoming a personal trainer is another hugely popular avenue to entrepreneurship for wellness entrepreneurs. While many people believe you have to work in-person as a personal trainer, that’s not the case. Similar to yoga, there’s a trend of personal trainers either creating online courses, or working with client via video call to deliver training no matter where they live! Don’t miss this interview with Betty Rocker about how she runs a successful fitness business online.
Although it takes a bit more schooling, becoming a nutritionist is a well-proven path to working in health and wellness. Nutritionists are in-demand at hospitals, wellness centers, gyms, spas, corporations and more. It’s a well-known profession that allows you to work as an employee or entrepreneur.
Herbalists help their patients improve their health using medicinal herbs and foods. This career also requires extensive schooling, but if you’re passionate about plants and health, it is a great option. Typically herbalists would work in person with their patients, but it’s also possible to create online courses or write books. Have a listen to this interview about how to take your herbal medicine practice online.
Acupuncture is a holistic therapy which comes from Traditional Chinese Medicine, where you stimulate specific points on the body using very thin needles. You’ll need extensive training to do this safely, and it can also be complementary to other therapies or modalities such as health coaching, massage or aromatherapy. In this interview, we learn how an acupuncturist complements her in-person practice with online programs.
Weight Loss Coach
Weight Loss is the main motivation for many people to get serious about their health and fitness, so working with clients to lose weight never goes out of style! There are many certifications you could do to help with weight loss, from personal training to health coaching to nutrition and more.
A personal chef either teaches their clients how to prepare healthy meals, teaches cooking classes, or even prepares daily or weekly meals directly for their clients. You might not realize that you can expand your personal chef business to teaching online classes as well. In this interview, we learn how this personal chef made the transition to online business.
Massage therapy is a hugely popular route into the wellness industry. Many people first become interested in massage because it feels so good, but then realize that it’s a viable business option as well. Massage therapy complements many other modalities, such as aromatherapy or health coaching.
Services related to AGING
The percentage of elderly people is growing in many western countries, and that means that products and services which support healthy aging are in demand! You could focus on delivering any of the above services specifically to target aging concerns, or even become a wellness provider within a retirement community or other wellness center focused on healthy aging.
Running health and wellness retreats is a huge trend this year – and growing! At a retreat, you invite a group of people for a multi-day experience which often includes their housing, delicious healthy meals, classes, workshops, treatments, tours, experiences and more. As a retreat leader, you can choose to run your retreat at a center around the world, giving you the opportunity to travel while you’re working. In this interview I speak with a wellpreneur who runs luxury wellness vacations.
Health and Wellness Business Ideas: Products
Essential Oils are hugely popular to support natural health. You can join a popular essential oil company and sell these oils either as your full business, or as a complement to your other health and wellness work. Selling essential oils is especially popular for health and wellness coaches and massage therapists.
If there’s a dietary supplement which has personally helped you to achieve your health and wellness goals, you might be able to sell it to others as well. Each company has their own way of handling this, from a multi-level marketing approach, to being a reseller or distributor. You could also partner with a company or scientist to create your own supplement brand.
Specialize in a type of workout CLOTHING (yoga, cross-fit, cycling etc.)
Workout enthusiasts always need new clothing to support their practice – and you could provide it! You can either partner with an existing brand to sell their products, or you could manufacture your own products and sell them.
Specialize in a type of workout GEAR (yoga, cross-fit, cycling etc.)
Similar to workout clothing above, there’s always a need for more specialized or better quality gear to support our health and fitness habits. You could choose to sell an existing brand’s product, or you could manufacture and sell your own workout gear.
Healthy Food Products
From breakfast bars to shakes, chia seeds to teas, wellness enthusiasts are always looking for new healthy food products! You could either sell an existing product, or manufacture your own!
Natural Beauty Products
Once you’ve read an ingredient label and realized how much chemical junk goes into our beauty products, you’ll want to go natural – and your clients will too! You can either sell existing natural beauty products, or manufacture your own. In this interview, we learn how this wellpreneur created her own natural skincare brand.
Anti-aging products are always popular. Whether it’s food, beauty, supplements, or workouts – if your product can help people to feel better longer, it could fall into the anti-aging category. You can manufacture your own product to sell, or possibly resell existing products in this category.
Weight Loss Products
Like Anti-Aging, there is always a need for weight loss products! Many people get interested in health and wellness solely to lose weight, so they are always looking for products to support their weight loss. You could manufacture your own product or sell an existing one to a new market.
Healthy Cooking Kitchen Products
People who love to cook, often also love healthy cooking gadgets and food products. Do you have a product that can make preparing healthy meals easier, quicker or cheaper? You could sell an existing product or manufacture one of your own! Check out this interview with a pair of wellpreneurs who also sell physical products through their website.
Health and Wellness Business Ideas: Physical Locations
Wellness center, studio or clinic
Many wellpreneurs dream of creating a wellness center. You might create a large, professional clinic with numerous professionals, or a cozy natural wellness center with an organic cafe and yoga studio. When you setup a center, studio or clinic, you have the opportunity to bring in other wellpreneurs to work with you (or to give classes or services in your center.)
The spa industry is well-established and popular. You could create a spa which provided hydrotherapy as well as treatment rooms where other practitioners can provide their wellness services.
Retreats are becoming more and more popular! If you create a retreat center in a location that you love, you can invite other wellpreneurs to run their own retreats at your center.
Juice bars have gone mainstream, although that means there’s more competition for them as well. You could setup a juice bar in a physical location, or consider franchising with an existing brand.
Healthy Restaurant or Cafe
Starting a healthy restaurant is a continually popular idea for wellpreneurs. Of course, having experience in the restaurant industry will help here, plus you’ll need money up-front to rent your space, fit it out, and get all the food and equipment needed for a restaurant!
Health and Wellness Business Ideas: Technology + Media
If you’re into technology, why not partner with a developer to create an app that supports health and wellness? You could create an app for nutrition, fitness, healthy habits, quantified-self, buying guides, corporate wellness, connection with other health-minded people and more.
Books (print + digital)
If you love to write, and have expertise to share, you can write and publish your own book. While a single book probably won’t be enough to replace your full-time income, you can write a series of books, or use your book as a lead generation tool to book speaking engagements or 1:1 clients! In this podcast episode, I share the process I used to write my first book.
Software to support Wellpreneurs
As the wellness industry grows, so do the needs of wellness practitioners. Consider creating a software product to support wellpreneurs in growing their businesses – for example, software for working with coaching clients, managing an email list, or creating amazing meal plans are just a few ideas.
Health + Wellness Blog
Yes, there are lots of health and wellness blogs – but when done well, blogging still generates revenue and could even replace your full-time income if your site became popular enough. But you need to understand that simply writing a blog doesn’t generate income. The key is in building your audience. Once you have a big enough audience, and you’re a trusted, credible blog, you can then generate revenue through advertising, selling affiliate products or even creating your own online products and courses. If you’d like to get started blogging, I have a free 5-day blogging challenge here, just for wellness entrepreneurs!
Health + Wellness Podcast
If you love to interview people and don’t mind the sound of your own voice, consider starting a health and wellness podcast. While the podcast alone doesn’t generate revenue, once you have an established audience you can sell sponsorships or advertising, recommend affiliate products, or even sell your own products and services through your podcast. You can check out my wellness business podcast here.
Media Hub for Wellness
You could create a media site that becomes the ultimate source for a specific type of health information. With a media site, you might work with other experts as guest writers to create authoritative content for your site. Like the other online business ideas above, your revenue potential starts when you’ve built a big enough audience for your site. Then you can sell advertising or affiliate products, run online courses, workshops or seminars, or branch out into books and other products to expand your online brand.
Of course, having a great idea for your wellness business is just the first step. Next, you’ll want to connect with some people already running that type of business, and talk with them about their experience. Listening to interviews with these wellpreneurs can also be really helpful (if you want to become a health coach, check out my health coach interview series here!)
What’s the most important factor for you in deciding what type of wellness business to start? Tell us in the comments!