Are you a health coach, or thinking about becoming one – and you’ve wondered “Is this for real? Can I really make money as a health coach?”
The answer is a resounding YES. Yes, you absolutely can support yourself and a family as a health coach.
But do most people who complete health coach training actually go on to make money? Unfortunately, no.
So how can you be one of the successful and profitable health coaches who actually makes it? Read on, you might be surprised…
It All Comes Down to Clients
At it’s very essence, being in business means that people give you money to deliver a product or service. So as a health coach, you’re only successful if you have people paying you to coach them. (Or to deliver your knowledge + expertise in other ways, as we’ll discuss below…) But it all comes down to money. Unless you are independently wealthy or have a partner to support you, the coaches who are successfully coaching the longest are the ones who are most successful at getting clients, regularly.
The good news is, there are LOTS of ways to get clients. You can play to your strengths. You don’t have to do public speaking or cold calling if you don’t want to. But if you want to make it as a health coach, you have to commit to learning the business side of coaching – and trying lots of ways to get new clients until you find one that works for you. Most new health coaches won’t do this work because it’s uncomfortable (you’re learning something new!), so they don’t get many clients, and they aren’t able to continue coaching.
More Training Isn’t The Answer
Many new health coaches who struggle to make any money quickly turn to one possible solution: more training!
I hate to break it to you, but more health training as a health coach is rarely the answer to having a successful health coaching practice.
The reason you’re not successful in your health coaching business is usually the business side, not the nutrition side.
Yes, you can absolutely improve your coaching skills and nutrition knowledge to get better results for your clients. But are more clients going to come to you because now you have an extra certification? Nope.
You get clients from results … but also, marketing.
So what separates the most successful health coaches from those who struggle? The ability to get clients. Developing a steady stream of new clients comes through two avenues: referrals and marketing.
Getting great results for your clients, and asking them to refer you is an excellent way to build a stream of new clients.
Also, the most successful health coaches partner with other practitioners who can refer clients to them as well.
But the most successful health coaches also dedicate regular time each week to marketing their business.
You need both great client results AND consistent marketing to really make it as a health coach.
Most successful health coaches aren’t ONLY health coaching.
Here’s something many new coaches don’t consider: you don’t need to get all of your income from health coaching.
Many health coaches do 1:1 health coaching, but also run group programs, corporate wellness programs or online programs. They might also sell e-Books or online programs. They might sell supplements, essential oils or herbs. They might offer retreats or intensives or even do some consulting.
Making money aside from health coaching doesn’t mean you’ve failed as as health coach – it means you’re being smart and diversifying your income. Listen to this interview with Andrea Beaman where we discuss diversifying your income as a health coach in depth.
Get Advice and Tips from Successful Health Coaches
Finally, don’t feel like you have to figure it all out on your own!
Many wellpreneurs have thrived (and failed!) at health coaching – and you can learn from their experience to shortcut your own journey to success.
Start with these four interviews with Real Health Coaches who share their experience and advice on how to really earn a living as a health coach:
- Interview: Marla Bozic, the original Australian health coach
- Interview: Health Coach Heidi Symonds
- Interview: Health Coach Maggie Christopher
- Interview: Health Coach Alexx Stuart
Do YOU know health coaches who are making a living health coaching? Tag them in the comments!