When you’re thinking about creating your own health coaching website, it can be helpful to see other sites for inspiration.
The trick is to be inspired by these sites, and not copy them!
To be a successful health coach online, you’ve got to have a unique voice and message – and copying someone else’s site (besides being bad karma), is not a good way to get clients!
But, it is helpful to look at the sites of successful health coaches to see what is working, and what kind of look and feel you’d like for your own health coach website.
So here is my personal list of the best WordPress health coach websites, updated for 2017.
It’s not scientific or comprehensive, but these are some of my personal favorites.
Best WordPress Health Coach Websites 2017
Love her use of a quiz as an email list opt-in. She also has clear + simple navigation which is a winner!
Love starting with an engaging question: “Are you living your dream life right now?” – immediately the reader answers in her head without thinking about it, great way to get the new visitor engaged with your content (and hopefully on your email list!)
Here’s an example of a health coach who focuses on group online programs, and shows them off so well on this site. It’s clean, easy to navigate, and obvious what she’s selling! (You’d be surprised at how many coaches “hide” how to work with them — not the best plan for finding clients!)
This site oozes inspiration and aspiration – we just want to eat like this everyday! Photography can really make or break your site, and Madeline’s are definitely making it.
Clean and feminine site, love the big opt-in and the social proof logos as well as the popular Facebook page. Ciara is an authority and her site lets you know it!
This site exudes health + wellness with all the green colors and images! It’s also very easy to see how to work with her – coaching, programs or books.
Katie’s site really shows off her personality, and highlights her podcast.
JJ’s site has quite a lot going on (obviously! Because she has a lot of different offerings, books, courses etc.), but a real strength of her site is the ‘social proof’ – or all the success stories and testimonials. Adding even a few of these really increases the credibility of you work to potential clients.
I couldn’t cover the best health coaching websites without including my own, could I? My site was designed to create a sense of calm and simplicty, while sharing useful information and recipes. In particular I’m extremely selective about the photos I use, and the emotion they convey, to emphasize my brand. While I realize not everyone is a photographer, it’s so important to have a consistent ‘voice’ in your photos, whether that’s square ‘instagram’ type snaps, or more elaborate photos. Using a consistent size for the photos on your site will really make your site look more cohesive and visually appealing!
Overall, the best health coach websites are built on WordPress themes that are clear and simple with lots of space and easy navigation, and of course, are mobile-responsive.
And photography makes such a huge difference in the quality of your site. If you want to learn more about upleveling your branding and getting great photos, check out this podcast episode with brand strategist Phil Pallen, and this episode with photographer J. Nichole Smith.
Now I want to hear from you: What do YOU think makes a great health coach website? Let us know in the comments!